Senior Booking Manager
David
Senior Booking Manager
David has worked in hospitality since 2006 and has been in the food truck industry full-time since launching Mac ’N Noodles on May 24, 2016. Across Food Truck Avenue’s family of brands, he brings real operator experience, high-volume event logistics knowledge, and the kind of food truck judgment that only comes from years of being on both sides of the window.
David’s background started in hospitality as a line cook at Papa John’s in Cedar Falls, Iowa in 2006, and he later earned a degree in Hospitality Management from Iowa State University. Since then, he has operated or worked across concepts including Mac ’N Noodles, Denver Street Tacos, The Burger Bus, Mile High Cheesesteaks, Smokin’ Zo’s, Colorado Pig Rig, The Walking Taco, and grazing-style catering, giving him a rare working knowledge of how different food truck concepts actually perform in the field.
On the logistics side, David has managed large-scale service for major brands including Chevron, where he coordinated 1,500 meals per day for 30 straight days, and FedEx, where he managed menus at roughly 1,200 meals per weekend during Covid. He has also helped save events in real time, including pivoting service when a truck broke down en route and calling backup trucks on short notice when a contractor was about to no-show. He is especially strong at evaluating contractor responsiveness, customer service, presentation, cleanliness, and the real odds of success or failure for a given event.
- High-Volume Event Logistics
- Truck Vetting & Contractor Review
- Health & Fire Compliance
- Multi-Concept Food Expertise
“Anyone can tell you a job will be done, but the best person will educate you on why and how.”
Senior Booking Manager
Brandon
Senior Booking Manager
Brandon brings 12 years in food truck and catering work plus hospitality roots that go back to 2003. He has overseen 2,000+ events, coordinated service for crowds up to 4,000, and combines booking judgment with hands-on truck, kitchen, and service experience.
Brandon’s background includes FOH and kitchen expeditor work at Red Robin starting in 2003 and banquet setup, FOH, and kitchen expeditor work at Isle of Capri in Black Hawk, Colorado starting in 2005. Over time he moved into food truck operations, catering logistics, and concept curation, giving him a strong eye for menu simplification, service flow, and partner quality.
Brandon is especially strong at fast recovery and high-volume planning. He reports 6 years of direct truck, smoker, and kitchen experience and has helped organize service for a 1,200+ employee corporate event with only 36 hours to curate the menu, plus a 4,000-guest single-day activation. He also recovered a no-show situation in Miami by organizing replacement truck service within two hours. On the compliance side, he has worked with Denver and Castle Rock requirements and has supported brands including Amazon, Starbucks, the Denver Broncos, the Denver Nuggets, Southwest Airlines, Harvard, and Texas A&M.
- High-Volume Planning
- Castle Rock Compliance
- Menu Simplification
- Contractor Recovery
“Keep it simple. A focused menu protects line speed and makes the experience better for everyone.”
Senior Booking Manager
Zo
Senior Booking Manager
Zo brings 17 years in food truck and catering work, 18 years in hospitality, and 16 years of direct kitchen, smoker, and truck operation. As the owner behind Smokin’ Zo’s and Gourmet Caterers, he has overseen thousands of events and built a reputation around prime meats, fresh prep, and high standards across every concept.
Zo’s hospitality background includes The Ritz Carlton, Gourmet Caterers, and Smokin’ Zo’s. He has spent years working hands-on in kitchens, on smokers, and in food truck operations, which gives him real authority when evaluating partners, building menus, and helping clients choose the right concept for an event. His strongest markets have been Los Angeles and Denver, and he is especially known for making the booking process feel easy while still protecting food quality and service standards.
One of Zo’s strongest logistics examples was pulling off eight large holiday catering events in a single day with minimal staff. He is ServSafe certified, holds a culinary degree, and has worked with Guest Diagnostics, Monster Energy Drink, St. Joseph Hospital, and NFL LA Chargers staff. On the compliance side, he is especially familiar with Douglas County and Castle Rock fire expectations, and on the food side he leads by example—favoring prime meats, high-quality wood, and fresh prep that can deliver speed without sacrificing flavor.
- Prime-Meat Standards
- Smoker & Pitmaster Operations
- Douglas County Compliance
- High-Touch Booking
“We make booking an event easy and effortless—we take care of everything.”
Booking Manager
Kaleb
Booking Manager
Kaleb brings 6 years in food service, including 5.5 years working directly in kitchens and on food trucks. He has personally served 1,500+ events, booked roughly 250, and helped coordinate private catering for up to 1,100 guests.
Kaleb started in hospitality in 2019 as an assistant manager at Subway and grew into food truck operations, kitchens, and booking support. He knows how to work both the service side and the planning side, which makes him especially useful on events that need fast decision-making and practical execution.
One of Kaleb’s standout recovery stories involved a contractor whose wheel bearing broke on the way to an event. He coordinated a substitute truck in under 20 minutes and the event was still served successfully. He also reports pivoting a 200-guest wedding from buffet service to food truck service with only 30 minutes of notice. On the compliance side, he looks for current fire extinguishers, up-to-date health and fire licenses, and labeled, organized coolers before he trusts a truck on an event.
- Backup Truck Coordination
- Wedding Service Pivots
- ServSafe-Certified Ops
- Health & Fire Readiness
“What we need from you is simple: a place to park and a crowd to serve.”
Booking Manager
Jessica
Booking Manager
Jessica brings 2 years in food truck and catering work, plus 4 years of direct kitchen and truck-related experience. She helped prep for a 5,000-guest Southwest Airlines event and later supported 10 trucks across 50 events and roughly 7,500 guests over 5 days, making sure every truck left with the right menus and inventory.
Jessica’s hospitality background includes serving at The Perfect Landing at Centennial Airport, housekeeping at Holiday Inn Express, and restaurant management at Taco Bell before moving into booking and food truck support. On the food truck side, she has spent the most time working in Denver, Lakewood, and Aurora, and has helped prep and stock trucks across more than 8 different cuisines.
Jessica is strongest when helping clients right-size their food counts and avoid common ordering mistakes. Her best planning advice is to think beyond headcount and consider the crowd itself, because demographic mix, vendor meals, and service style all affect how much food an event truly needs. She is also comfortable evaluating contractor insurance, safety compliance, references, and fire-risk-assessment gaps before event day.
- Prep & Inventory Accuracy
- Forecasting Food Counts
- Fire Risk Assessments
- 8+ Cuisine Support
“Plan for your crowd, not just your headcount.”
Booking Manager
Thomas
Booking Manager
Thomas has worked in the food truck industry since 2016 and has helped support events as large as 2,250 meals in a day. He focuses on compliant vendor sourcing, reliable service, and keeping approvals, paperwork, and presentation clean for both clients and event organizers.
Thomas’s background includes hospitality and catering logistics work through Food Truck Avenue as well as ownership and operation of concepts such as Urban Eats and Simply Le Crepes. On the logistics side, he specializes in matching the right vendor to the right event size while keeping permitting, compliance, insurance, and documentation organized.
Thomas is strongest on standards. He looks for full health and safety compliance, clear insurance coverage, reliable past performance, and clean, organized setups before a contractor is ever approved. He is comfortable navigating Denver Department of Public Health & Environment requirements and Denver Fire Department standards, and he has also restored service during a generator shutdown by identifying a low-oil safety shutdown, topping off the generator, and getting the event back online with minimal interruption.
- Vendor Vetting
- Permits & COIs
- Denver Fire & Health
- Concept Owner Perspective
“Plan the service flow, not just the menu.”
Booking Manager
John
Booking Manager
John has 8 years of hands-on food truck and catering experience across operations, event logistics, client coordination, and multi-truck booking management. He has overseen more than 800 events, managed service for 3,000+ guests in a single day, and built experience both on trucks and in management roles before leading booking operations.
John previously managed Subway locations in Golden and Lone Tree, led The Burger Bus in Denver, and then led Denver Street Tacos before transitioning into booking leadership. He has also helped build concept websites and operations support across the broader family of brands, which gives him unusually deep context on how each concept should perform at different event types.
John is especially strong at matching the right concept to the right event while keeping service speed, permitting, parking, COIs, and timing aligned. He has handled permits and fire inspections in Denver and supported trucks through requirements in Los Angeles, Orlando, Miami, Sacramento, Washington, DC, and other major cities. One standout recovery involved a trailer tow vehicle that lost a radiator hose on the highway; John helped the driver rent a replacement truck, keep the trailer moving, and still make the Ontario event on time so the client booked again the next year.
- Multi-Truck Logistics
- National Permitting Support
- Concept Matching
- Corporate Event Planning
“Start with the guest experience first—guest count, service speed, setup style, and budget matter just as much as the menu.”
Booking Manager
Simon
Booking Manager
Simon has 10 years in catering and has personally overseen thousands of events. He has operated food trucks for 7 years, managed prep kitchens for another 3, and brings practical insight into line speed, inventory, and fire-safe truck operations.
Simon brings 10 years in catering, 7 years operating food trucks, and 3 additional years managing prep kitchens that supported up to ten different trucks. He has overseen thousands of events, worked primarily across the Denver Metro area, and helped serve recurring Southwest Airlines caterings for roughly 1,200 employees at a time. He has also worked directly with Kroger, Amazon, and FedEx.
One of Simon’s clearest logistics wins came at a fall festival that was expected to serve about 100 people but showed up closer to 300. Simon drove a separate car back to the commissary, grabbed enough additional inventory to keep service moving, and helped the team feed the expanded crowd without slowing ticket times or sacrificing food quality. He is especially strong on food truck fire-safety readiness and on building menus that move guests through the line faster.
- Prep Kitchen Leadership
- Inventory Planning
- Fire-Safe Trucks
- Line-Speed Optimization
“A slightly smaller menu keeps the line moving and gets guests fed faster.”
Booking Manager
Stephen
Booking Manager
Stephen has 6 years in the food truck industry and 9 years in hospitality, with experience spanning FOH, BOH, management, booking, dispatch, maintenance, and customer relations. He has helped coordinate thousands of events and knows the inside of a food truck operation from prep to service to last-minute recovery.
Stephen started in hospitality at Village Inn in Arvada and worked his way from dishwashing into line cooking, prep, pastry, scheduling, inventory, and kitchen management. He moved into food trucks in 2020, served as a lead operator across concepts, and later stepped into broader Food Truck Avenue management covering maintenance, prep, scheduling, inventory, hiring, training, payroll approval, driving, and service.
Stephen has operated, cooked, and served from more than a dozen food trucks and helped manage a 12-truck network. He has helped prep over 3,000 meals in a day, organized corporate events for 1,000+ guests, fixed flat tires, covered last-minute events, and once organized a food truck event scheduled for the next day within an hour. Another recovery story involved a contractor with a trailer hitch failure; Stephen got a team out to re-hitch the trailer so the truck still reached the event with 50 minutes to spare before service.
- Multi-Concept Truck Ops
- Dispatch & Maintenance
- Large-Crowd Service
- Menu-Speed Strategy
“Plan ahead. It gives you room to adjust and secure the right date.”
Brand Experience
Concepts Our Team Has Built, Operated, and Supported
Food Truck Avenue’s team has helped build, operate, book, and support concepts across BBQ, tacos, burgers, mac and cheese, cheesesteaks, wraps, dessert, grazing tables, and multi-truck catering. That range gives our team practical insight into how different menus perform, how service styles affect the guest experience, and which concepts fit different event types best.
What We Specialize In
Experience That Helps Clients Book With Confidence
Booking & Event Matching
We help clients choose the right food truck concepts, service style, and menu format based on guest count, event flow, timing, and budget. That experience helps avoid mismatches that look good on paper but fail during service.
Food Truck Logistics
Our team understands arrival timing, parking access, service windows, line speed, backup planning, and how different truck formats perform in the field. That operational experience is what helps events run smoothly once the trucks arrive.
Compliance & Vendor Vetting
We review trucks for licensing, insurance, cleanliness, fire readiness, and past service reliability before they are booked. That extra layer helps reduce no-shows, compliance surprises, and service issues on event day.
Menu Strategy & Guest Experience
Different menus behave differently at volume. Our team helps clients think through line speed, holding quality, crowd fit, and how food choices affect the overall event experience—not just what sounds good in theory.
FAQ
Questions Clients Commonly Ask About Our Team
Why does the team behind a food truck booking company matter?
The team behind the booking process matters because real food truck experience changes the quality of the recommendation, the planning, and the event execution. A team that understands service flow, truck limitations, menu behavior, and event logistics can help clients avoid mistakes that are easy to miss when booking blindly.
Has your team actually worked on food trucks and catered events directly?
Yes. Food Truck Avenue’s team includes people who have operated trucks, worked in kitchens, managed prep, handled bookings, solved event-day issues, and supported catering service across multiple concepts. That hands-on experience is a big part of how we evaluate trucks and guide clients toward the right fit.
How does your team help reduce booking risk?
Our team helps reduce risk by reviewing vendors for insurance, licensing, cleanliness, service reliability, and event readiness before they are booked. We also understand common failure points like timing issues, parking constraints, line-speed problems, and contractor no-shows, which helps us build stronger event plans from the start.
How do you help clients choose the right food truck concept for their event?
We look at the full picture: guest count, event type, service window, budget, crowd preferences, and how different menus perform at volume. Because our team has worked across BBQ, tacos, burgers, mac and cheese, cheesesteaks, wraps, grazing, dessert, and multi-truck catering, we can recommend concepts based on real operational fit—not just what sounds good on paper.